The first digital showroom in fashion

Get the inside scoop on how the brand started reducing samples, while increasing the buyer's experience. And, how the digital showroom played a pivotal part in their digital transformation journey.

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The move that sparked a fashion wholesale revolution

Learn all about:

  • The journey of digitizing the wholesale sales experience
  • How digital content improved the buyer's experience
  • The role of the digital showroom in reducing samples

From sample-led to brand-led


Fewer samples produced


Shorter sell-in


Sales preparation time


Brand assortments ordered

“The Digital Showroom was the ignition for our digital journey. It has changed the way we think about the fashion value chain and the need for digital transformation. This
transformation is now accelerating even more through
remote wholesale selling and digital product creation.”

– Martijn Hagman, CEO Tommy Hilfiger

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